Media Ambassador bid and won a to make a huge social platform for MTL Maxfilm, created for Internet marketing of the TV series "M jak Miłość" ("L for Love").

The aim of the project is revamping the series' website and modernizing its services by additional social functions. The new version of the portal will retain the richness of the contents, and additionally it will give the users the ability to personalize the service according to their needs, interests and interactions with other fans.

From a technical point of view, modular construction of the application will ensure its ability to grow and adjust to increasing demands and changes in the service. The system's open architecture (including the visual layer) will enable development and extension of visual elements, multimedia and CMS/CRM.

Important parts of the project are its social mechanisms. It is an innovative idea in Poland for a TV series website. It will let people build their profiles, where they can add films, music, pictures, aggregate subpages of the site, send messages, make comments, blog, and take part in an original game.

Thanks to this social platform, the site is not only an online extension of the series, but it will become an independent center of activity for Internet users.