Media Ambassador built a new website for Wojas - a producer and exporter of the top quality footwear. The new site will serve not only as a means to present the brand but also as a marketing and public relations tool.

The main goal of the site's reconstruction was the brand's revamp. The site was equipped with Flash animations and new formula of presentation, because when it comes to internet, what's most important - contrary to traditional media - is the attractive, dynamic content that will draw users' attention.

Because figures of models are separated from the background, the presentation seems to be three-dimentional. The division of the whole collection into product lines (Formal, Urban, Casual and Trekking) makes it easier to identify users' needs. Presentation consists of products' pictures as well as animations and videos, to visualise the products in the best possible way and in the end to sell them through an integrated e-commerce platform.

Media Ambassador was chosen because of the broad range of cooperation it offered, which correlated with Wojas' business needs and guaranteed long-lasting relations with its customers.

Wojas is a modern and elegant brand. Its products are suitable for work, shopping, as well as theatres and opera. It's worth noting that the women's product line was made with an exceptionaly soft leather and equipped with fancy accessories, while men's Formal collection pays homage to the sixties' fashion.